Casa Mureşan is a business hotel located in Braşov, near the main points of interest in the city. The hotel is preffered by companies for professional training sessions and team-building, thanks to its two well-equipped conference rooms. The quality of services and location also attract individual tourists, especially on weekends.

 

Casa Mureşan offers 46 rooms, singles and doubles, and a restaurant dedicated exclusively to organized groups. Although it has a long-standing presence in Braşov, the hotel reopened in 2020, an event that involved an operational improvement by adopting a modern management platform.

 

 

Business Challenges

 

Since 2020, Casa Mureşan is led by an experienced team that understands the importance of digitalization. Previously, the hotel had used traditional software installed on a local server, which was difficult to use due to its outdated interface, especially for young employees.

 

"In Reception, we generally have young people, sometimes part-time or seasonal jobs, and such employees neither have the time nor the desire to learn to work with old and outdated software. They want modern, intuitive applications in the style of Apple or Google, with which they are already familiar," says Andreea Alexandrescu, General Manager at Casa Mureșan.

 

Based on this experience, Casa Mureşan's management wanted from the start to have a modern, easy-to-use, yet efficient PMS for managing all activities at reopening.

 

 

After a careful analysis of the market offers, Casa Mureşan chose the Pynbooking platform, a 100% cloud, and mobile PMS.

 

"From the first interaction with Pynbooking, I understood that it is a simple tool, with a modern interface, and very easy to use, even by people without hotel experience. It was just what we were looking for, a PMS in which people would work with pleasure, without needing a user manual with dozens of pages," Andreea Alexandrescu told us.

Casa Mureşan's team quickly decided on Pynbooking as their platform of choice due to its validated use by other hotels and fast implementation. They immediately began configuring user accounts.

 

The Solution

 

The solution adopted at Casa Mureşan consisted of PMS Cloud Hotel, where all hotel services were configured, supplemented with Channel Manager and Booking Engine. Through the Channel Manager, several online reservation platforms were integrated, both international and local (Booking, Expedia, Directbooking, Hello România, etc.). Additionally, Booking Engine functionalities were added to their website by creating a direct booking page.

In the PMS, sales from unsynchronized sources, such as phone and email, are centralized. The PMS was integrated with the cash register and is used for invoicing, without needing a separate solution for this activity.

 

Casa Mureşan also uses the mobile application GuestApp for guest information, reservation data collection, completion of accommodation sheets, and automatic sending of review invitations. Complementary, the hotel uses the Event Manager module to plan activities in the two conference rooms.

 

"What I liked was that the initial configuration process was simple, with a quick learning curve. Moreover, the support was very prompt, and I found very open people, eager to help us in any situation. I have always said that at Pynbooking the technology is cool, but the people are also cool," says Andreea Alexandrescu, Casa Mureșan.

 

Rezultate

After two years of use, Pynbooking has become part of the team at Casa Mureşan, a digital employee that does a good portion of the work in Reception, so that employees can focus on what is important for hotel guests.

 

Thanks to Pynbooking, Casa Mureşan has improved its commercial strategy by revamping its website and tailoring offers according to seasonality and booking sources.
 

"Pynbooking has the advantage of a great freedom to customize the service offer and commercial strategy on each sales channel. This allows us to approach each online reservation platform differently, depending on the specifics of the guests or seasonality," Andreea Alexandrescu.

 

From discussions with the hotel management, other benefits emerge, such as:

 

• Automating the updating of prices and availability on multiple booking platforms
• Shortening the time to train a new employee and bring them into activity
• Supporting social media promotion campaigns by directing to their page through the "Book Now" button
• Conducting personalized commercial policies for each digital booking platform
• Transparency over the commercial relationship with each agency by accessing client files with the status of paid or unpaid invoices and existing balance
• Simplifying the planning of services and housekeeping teams
• Easier planning of meal services and supply needs with dedicated reports (meal plan)
• Possibility of dynamic rate adjustment
• Automatic collection of guest feedback for analysis and service improvement

 

In 2022, an important aspect for Casa Mureşan was also the integration with the eInvoice system, provided by Pynbooking, through which all invoices collected with vacation cards were automatically exported in XML format to ANAF, without interventions and headaches on the part of the team.

 

"For me, Pynbooking is a paradox, equally simple and complex. It is simple as an interface and way of use, but complex in operations it performs and functional coverage," Andreea Alexandrescu, General Manager Casa Mureșan.