To measure the performance of your website and track important user actions, we offer the possibility to add tracking scripts on the Booking Engine, such as Google Tag Manager (GTM), Google Analytics, Meta Pixel, and others.
These scripts will track site visits, and you can later configure custom events to track additional actions, such as adding to cart or purchases.
Recommendation: Use Google Tag Manager to manage tracking codes
Google Tag Manager is recommended for managing all your tracking scripts in one place, simplifying the integration and administration of tracking codes.
Step 1: Create and Install Google Tag Manager (GTM)
1.1 Create a GTM Account
Go to Google Tag Manager and create a new account.
1.2 Install the GTM Codes
After creating the account, Google will provide two code snippets:
- One code for the
<head>section - One code for the
<body>section
❗ Send these codes to the support team for them to be installed on your Booking Engine.
1.3 Test GTM Implementation
After the script installation is confirmed by the Account Manager, follow these steps to check if the tags are working correctly:
- Go to Tag Assistant.
- Add the URL of your Booking Engine.
- Connect the Booking Engine to Tag Assistant and check if the Google Tag is triggered correctly.
Step 2: Configuring Google Analytics
2.1 Create a Google Analytics Account
- Go to Google Analytics and create a new account if you don’t already have one.
2.2 Install the Google Analytics Script
- Copy the Google Analytics script from your account.
❗Send this script to the support team for installation on your Booking Engine.
2.3 Final Verification
- Now that you’ve configured Google Tag Manager and Google Analytics, you can track when a user accesses the Booking Engine.
Frequently Asked Questions (FAQ)
❓ Q: How do I set up custom events (purchase, add to cart) in Google Tag Manager?
- Please refer to the manual: Setting Up Events in GTM from the Booking Engine section.
- Send the instructions to your marketing team.
